INBRIJA START Kit: A New Way to Take Life ON with Parkinson’s Disease
INBRIJA
Parkinson’s disease is not easy to talk about. No two people that live with it, live with exactly the same things. Symptoms can vary from person-to-person, and can so can the progression of the disease. To introduce the first inhaled form of Levodopa that can be taken on demand (up to 5 times a day), we needed to be more than another medication, and provide more than your typical Welcome Kit.
We needed to be a Trusted Ally. So we created the INBRIJA START Kit. A simple “HELLO!” and a short letter lets people with Parkinson’s and their care partners know that we’re here to help them “make the most of every minute, every time you see your doctor.” Also included: a short “INBRIJA: How To” video card, a Prescription Support Services Card and magnet, carrying case, and a small set of “Doctor Readiness” cards to help enhance conversations with the doctor.
It’s more than you expect from a medication. More than you expect from a pharma/biotech company. The unexpected voice of a “Trusted Ally” was carried throughout the consumer website, CRM, Doctor Discussion Guide, and all other patient and care partner materials.
It’s a new way to take on OFF periods with Parkinson’s. It’s how you Take Life ON.